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Founder
SEO and AI search strategist with agency experience on enterprise accounts and hands-on work for local Capital Region businesses.
More about me →Free strategy call, no pressure. I reply within one business day.
(914) 418-4020hello@growthopedia.comAlbany, NY · Mon–Fri, 9am–5pm ET
Book a free call →About the founder
SEO & AI search strategist, former EMT, and the person you’ll actually talk to.
Founder of Growthopedia. Based in the Albany, NY area, working with Capital Region businesses and agencies nationwide.
42.6526° N · 73.7562° WWestchester-raised · Albany-rooted
I’ve worked with organizations of all sizes, from large enterprises managing multimillion-dollar campaigns to small businesses building their first online presence. That range means I understand what moves the needle at every level—strategy, structure, and execution.
Every recommendation I make is driven by real analytics, not guesswork. I integrate Google Analytics 4, Search Console, and SEMrush data into easy-to-read dashboards that reveal what’s working, what’s not, and how to improve performance fast.
From technical audits and site migrations to keyword strategy, metadata, UX design, and content creation—I handle every piece needed to help your website rank higher and convert better.
In a sentence
I started Growthopedia as a houseplant shop, learned SEO to grow it, and now bring agency-level strategy to the businesses that keep upstate New York running.
I began my digital marketing and SEO career in 2019 when I founded my first e-commerce brand in the houseplant industry, Growthopedia. Building that business from the ground up required me to develop expertise in search engine optimization, content strategy, website design, social media management, and conversion-focused digital marketing. What started as an entrepreneurial project quickly became the foundation of my long-term career.
Born and raised in Westchester, NY, I developed a strong work ethic and a results-driven mindset early on. Growthopedia itself was inspired by hands-on experience in gardening and building something tangible from the ground up, reinforcing the importance of patience, consistency, and long-term growth.
Before transitioning fully into marketing, I studied nursing at the University at Buffalo and worked as a full-time Emergency Medical Technician in Yonkers, NY during the COVID-19 pandemic. That experience sharpened my ability to operate under pressure, manage complex situations, and communicate clearly with people who needed real solutions.
After pivoting careers, I built and scaled multiple mental health advocacy campaigns across social platforms, focusing on PTSD, anxiety, and depression awareness. This strengthened my ability to create purpose-driven content that resonates, builds trust, and drives engagement.
Professionally, I have since worked in agency environments managing SEO strategy, technical audits, content optimization, and performance reporting for clients across healthcare, education, legal, home services, and e-commerce industries. Today, through Growthopedia, I help small and mid-sized businesses across New York, particularly Albany County and Westchester County, improve visibility, drive qualified traffic, and convert online demand into measurable growth through data-driven SEO and website strategy.
— Jen
Associate of Health Sciences, finished in May 2019.
Founded my first e-commerce brand in the houseplant industry and taught myself SEO, content, web design and social to grow it.
Worked full-time as an Emergency Medical Technician during the COVID-19 pandemic.
Bachelor of Public Health from the State University of New York at Albany.
Technical audits, content briefs and performance reporting for enterprise accounts.
Dashboards in Tableau, Datorama and Looker Studio, and technical audits for sites with up to 100,000 URLs.
SEO and web development for legal, financial, wellness and hospitality businesses across New York.
I’ve worked with organizations of all sizes, from large enterprises managing multimillion-dollar campaigns to small businesses building their first online presence. That range means I understand what moves the needle at every level—strategy, structure, and execution.
Every recommendation I make is driven by real analytics, not guesswork. I integrate Google Analytics 4, Search Console, and SEMrush data into easy-to-read dashboards that reveal what’s working, what’s not, and how to improve performance fast.
From technical audits and site migrations to keyword strategy, metadata, UX design, and content creation—I handle every piece needed to help your website rank higher and convert better.
You work directly with me. That means clear communication, faster turnarounds, and strategies tailored to your business—not cookie-cutter templates.
I’ve helped enterprise brands clean up complex SEO ecosystems and guided local businesses to dominate their markets. The approach is simple: use data, focus on intent, and create content that converts.
November 2019 – Present
September 2023 – April 2025
July 2022 – September 2023
Five stars across every review
SEO and digital marketing
Businesses across New York
Capital Region service areas
Kind words
★★★★★
Since our site launch, we’ve seen a huge improvement in organic visibility.Leafy PeaksGoogle review
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Tell me what you’re working on. I read every message and reply with honest next steps.
